#FoodManufacturing #TobaccoCompanies #Addiction #Hyperpalatable
They took what they learned from tobacco and applied it to their food manufacturing.
“We used multiple sources of data to examine the question, ‘In what ways were U.S. tobacco companies involved in the promotion and spread of hyperpalatable food into our food system?’” said lead author Tera Fazzino, assistant professor of psychology at KU and associate director of the Cofrin Logan Center for Addiction Research and Treatment at the KU Life Span Institute. “Hyperpalatable foods can be irresistible and difficult to stop eating. They have combinations of palatability-related nutrients, specifically fat, sugar, sodium or other carbohydrates that occur in combinations together.”
Fazzino’s previous work has shown today that 68% of the American food supply is hyperpalatable.